<p>In today's podcast, brought to you by Syneos Health, host Jonah Comstock is joined by Baba Shetty, president of technology and data solutions at Syneos Health, to talk about about how he and his team are leveraging the power of data and artificial intelligence to address these many changing dynamics.</p>

Creating behavioural change through incremental, small steps

pharmaphorum is one of the leading global channels for insight into the pharma and healthcare industry – and is essentially a group of passionate people who like asking excellent questions. Our podcasts offer a chance to pose some of these questions to the keenest minds in our industry to look at the big issues and opportunities facing pharma, biotech and healthcare today. With interviews and contributions from a host of industry experts and insiders, the pharmaphorum podcast is a must-listen for those who want insight into the future of health and medicine.