Derek Webb, PharmD, director of government affairs at Empower Pharmacy and member of the Virginia Board of Pharmacy, and Dennis Williams, PharmD, BCPS, AE-C, an associate professor at the University of North Carolina Eshelman School of Pharmacy, outline practical, patient-centered strategies pharmacists can use to personalize OTC allergy recommendations, explain non-drowsy antihistamines clearly, and deliver efficient counseling in busy community settings.