Shahida Choudhry, PharmD, owns two pharmacies in the Tampa Bay area of Florida.  Despite egregious low reimbursement and other PBM problems she is growing and has plans to add more locations.  In this episode she shares several things she does to stay profitable.  Hint, it takes creative marketing, using social media, attending trade shows, networking and being willing (and able) to sell front-end items.  Personality doesn't hurt and Shahida has plenty of that, as you'll soon discover when you listen this podcast.