Show notes
What are the three critical components for value creation in the life cycle of a product?What does value creation mean in pharma launches?What is the difference between must-haves and innovative treatment value creators?How do digital and agile methodologies help pharma organizations streamline and improve their go-to-market strategies?To answer these questions, Bozidar is joined by Miriam Meeuwissen, Managing Director at Launch & Lifecycle Biopharma.They cover:[ 03:23 ] - There are three critical components for value creation in the life cycle of a product. These are time perspective, global launch, and cross-functional value creation.[ 07:12 ] - A true value creator is missed when it's taken away. If a pharma company launches a specific tool to help patients, and that tool disappears without being replaced by something better, then it is a true value creator.[ 09:21 ] - Value creators split into two categories: must-have and innovative. Must-have value creators are necessary for payers to understand the product's value, while innovative ones differentiate the product from competitors.[ 13:50 ] - Agile and digital methodologies help pharma organizations to prioritize value creators over time and use digitalization to streamline resources and accelerate conversations.If you want to learn more about leading a successful pharma marketing campaign in the US, tune in to this episode of Pharma Launch Secrets, a Podcast by Evermed.Subscribe here:Google Podcasts: https://bit.ly/3PUds6TApple: https://apple.co/3micGmFSpotify: https://spoti.fi/3M78XCCRSS: https://bit.ly/3wTksImInstructions on how to rate and review Pharma Launch Secrets can be found hereAnd connect with Miriam here:LinkedIn: https://www.linkedin.com/in/miriam-meeuwissenWebsite: https://launchlifecycle.comAbout The Show:“Pharma Launch Secrets” is a podcast by Evermed and hosted by Bozidar Jovicevic, where we host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.Previous guests include: Trevor Landry of Syneos Health, Indraneel Mukherjee of ZS Associates, Meg Heim of Heim Global Consulting, Scott Snyder of EVERSANA, Andrew Willmer of Symbiotix, Bharti Rai of CVS, Brendan Gallagher of Publicis Health and Matthew Goodman of LUCENT Biopharma.Check out our three most downloaded episodes:US Launches: Right Size, Right Time, Right Place, and the Importance of Execution in Ensuring an Effective Launch with Trevor Landry, Senior Vice President - Commercial Lead at Syneos HealthThe Death of “Blockbuster” Products: Micro Launches and a Data-driven Approach to Marketing with Indraneel Mukherjee, Associate Partner at ZS AssociatesMedical Affairs and Pharma Launches: Strategies, Budgeting and Planning with Meg Heim of Heim Global ConsultingPharma Launch Secrets is handcrafted by our friends over at: fame.so
