As play-to-airdrop marketing strategies evolve, what lessons are web3 games drawing from previous campaigns? 

This week on Press Play, Jiawen N., Ryan Chown, and Stéphane Heip join us to explore the evolution of P2A.

Timestamps:









What do P2A campaign bring to the web3 space

Incentivizing people to play during P2A campaigns

: Is P2A an effective UA and retention tool?

TG Games: Here to Stay or a Fad

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