Karun Cowper speaks to CEO of Modest Fashion Project Aisha Novakovich about the booming modest fashion market in a time of Islamophobia. The growing demand for modest clothing is not just limited to people of Islamic faith and is estimated to be worth US $368 billion by 2019. Meanwhile former prime minister of Australia Tony Abbott claims support for the industry by the Department of Foreign ­Affairs and Trade for a modest fashion exhibition ignores ‘mainstream Australian values'.