Show notes
Teaching group fitness is essential for the success of both gym businesses and new fitness professionals. These classes attract many new members, with about 70% joining gyms for engaging group activities (International Health, Racquet & Sportsclub Association [IHRSA], 2021). As fitness trends evolve, the demand for inclusive and innovative group classes increases, underscoring their importance in gym programs (Les Mills, 2022). Fitness instructors who focus on delivering quality group fitness experiences not only improve individual health but also support the overall growth and success of their gyms. In this episode of the KIPS Podcast, Jeff Lim shares his journey to teaching group exercise and becoming an EōS Fitness Instructor of the Year. Jeff teaches a variety of formats, from dance-related classes to active aging, bringing his energetic style to hundreds of participants each week.New Members Join for a Solid Group Exercise ScheduleMany new gym members are drawn to fitness facilities primarily due to the allure of group exercise classes. As mentioned, approximately 70% of gym-goers cite group classes as a key reason for their membership decisions (IHRSA, 2021). These classes foster a sense of camaraderie and motivation that individual workouts often lack when joining a new gym. According to a study by the American Council on Exercise, participants in group fitness reported increased enjoyment and adherence to their exercise routines, primarily due to the social environment these classes create (ACE, 2020). The structured nature of group classes provides new members with guidance and support, making them feel more competent and engaged. As fitness trends continue to evolve, the popularity of interactive group experiences grows, underscoring their importance in attracting and retaining members in gyms nationwide (Les Mills, 2022). In response, clubs are deliberately improving their group class options to reach a wider audience.Building a strong sense of community within a group exercise class is essential for both participant engagement and retention. Here are some tips for instructors:Facilitate Introductions: At the beginning of each class, especially in new sessions, encourage participants to introduce themselves. This fosters connections and makes everyone feel welcome.Create a Welcoming Environment: Personalize your space with encouraging messages or visuals that promote inclusivity. A positive atmosphere helps participants feel at ease and ready to engage.Stay Engaged Beyond Class: Use social media or group chats to share tips, challenges, or upcoming events. This keeps the community feeling alive outside the gym and encourages continued connection.Encourage Team-Based Activities: Incorporate partner or group exercises into your classes. Working in pairs or smaller groups encourages participants to interact and support each other.Celebrate Achievements: Acknowledge personal and group milestones—whether it's completing a challenge or attending a certain number of classes. Celebrating successes fosters a sense of belonging and motivation.By implementing these strategies, instructors can create a vibrant community that enhances the overall group fitness experience.Contact Jeff - CLICK HERE.Jeff on IG - CLICK HERE.Join our email list - CLICK HERE.KIPS on Instagram -CLICK HERE. KIPS Education Courses -CLICK HERE. Podcast Chapters(00:00) - KIPS Podcast Welcome(00:43) - Fitness Branding(03:54) - Jeff Lim’s Background(09:15) - Benefits of Choreographed Classes(11:55) - Evolution of a Group Fitness Instructor(13:44) - How to practice your group fitness class?(16:03) - Benefits of Class Feedback(18:34) - Social Media Tips(21:59) - Being Authentic(26:43) - Branching Out(33:08) - Branding Yourself as a Fit Pro(37:00) - Online Group Fitness Classes(41:16) - Three Myths of Group Exercise
