Show notes
Motivating your client as a personal trainer is essential for building a strong relationship. Clients have various motivating factors, and it’s crucial to remember that most do not enjoy exercise. Therefore, your goal is to make training sessions as enjoyable as possible. By doing so, you can improve training effectiveness and retain clients who are likely to purchase personal training packages again.Returning guest Anthony Wall, Ph.D., discusses motivational strategies personal trainers can implement immediately and shares client scenarios to prepare trainers for tough conversations. Dr. Wall is the Senior Director of Global Business Development and Professional Development at the American Council on Exercise (ACE), a leading fitness education company worldwide. His role with ACE takes him to various countries, where he presents on multiple topics and helps grow the brand.Harnessing Client MotivationA motivated client is a great situation to be in as a personal trainer. It motivates you, the personal trainer, to be the best possible instructor and allows you creative freedom with your programming. But what about clients with wavering motivation or changing goals? As Dr. Wall shares, an in-tune fitness professional will be actively listening to their clients and be able to adapt their sessions if they feel like their client's motivation is changing. Developing your soft skills as a personal trainer is crucial for enhancing the client-trainer relationship. Clients often want to share their personal stories and stressors that affect their training outcomes. It’s vital to listen and take notes to explore these stressors further and adjust your programming accordingly.Expanding Your CPT EducationA new personal trainer will often refer to their CPT education to motivate their clients to new fitness levels. However, personal trainer education programs are usually rigid and don’t provide adaptability when conversations take a turn. Dr. Wall shares a client-centered approach to help guide a fitness consultation. The consultation is an ideal opportunity for potential clients to share their motivation for joining a gym and any barriers preventing them from signing up for personal training. Personal trainers must actively listen and ask follow-up questions to probe the conversation more deeply. This can help shape the conversation and make the closing sales pitch easier.Dr. Wall's LinkedIn - CLICK HERE. Dr. Wall's Instagram - CLICK HERE. ACE Fitness Facebook - CLICK HERE. Join our email list - CLICK HERE.KIPS on Instagram -CLICK HERE. KIPS Education Courses -CLICK HERE. 🎙️Podcast Chapters🎙️(00:00) - Podcast Welcome (00:33) - Training Clients Similarly? (02:01) - Dr. Wall’s Background(05:52) - Client Motivation Strategies(16:06) - Rebuilding Client Motivation(19:47) - Training Clients the Same Way?(22:59) - Motivation During the PT Consultation(29:32) - Client Questions About Results(35:15) - The “All In" Client(37:58) - 3 Myths About Personal Trainer Education
