A returning guest, Katie Cruz, co-owner of HIIT Logic in Central Oregon, is a fitness entrepreneur that has seen great success over the last two-years. Success and growth have typically been words not associated with boutique fitness over the last two-years, but the secret ingredient for Katie has been customer experience. In episode 54 of the KIPS Podcast, Katie shares the experience a new member goes through when they first join one of their gyms and why she feels like it’s so important to create that personal connection. Katie also shares why their hiring process is unique and how it contributes to the culture they have built at their two HIIT Logic locations and new Cycle Logic studio that just opened in January of 2022.Learn more about HIIT Logic – https://hiitlogic.com/Follow HIIT Logic on Instagram - https://www.instagram.com/hiitlogic/Check out the KIPS Virtual Training Resources - https://kipsonline.org/virtual-training-resources/