Creating a brand for yourself is something all fitness professionals strive to achieve. Whether it is creating an online course for fitness pros or growing a virtual workout platform, each of these requires dedication and a desire to not quit. In episode 42 of the KIPS Personal Trainer Application Podcast, guest Aimee Nicotera shares how she adapted her business over the last year and is utilizing all the skills she has amassed over her fitness career.In 2020, Aimee developed her own training platform for fitness professionals which encompasses the latest training principles and requires little to no equipment. At the same time, Aimee has been growing her own virtual gym that teaches her signature format, E5 Collective, and more!Learn more about Aimee and the E5 Collective - https://aimeenicotera.com/Learn more about KIPS - https://kipsonline.org/