Show notes
Colin Wilson, a business strategist working with funeral homes across Australia, joins John to talk about what separates a good funeral business from a great one. Drawing on his experience coaching teams through change, he explores why culture, trust, and communication matter as much as the service itself.You can learn more about Colin and his team here - https://keyba.com.au/meet-the-team/⸻🙌 OUR SPONSORSPrincipal Sponsor National Association of Funeral Directors (NAFD) (https://nafd.org.uk)A progressive and inclusive voice for the funeral profession and bereaved people across the UK, the NAFD leads with integrity, advocacy, and education.GreenAcres (https://greenacresgroup.co.uk/)With six beautiful Living Memorial Parks across the UK, GreenAcres offers families natural, uplifting places to reflect, remember, and reconnect with those they've lost.FuneralBranch (https://funeralbranch.com/)FuneralBranch websites help funeral directors rank higher in search, clearly present their services, accept online payments, and convert early interest into meaningful enquiries.Westerleigh Group (https://westerleighgroup.co.uk/)Westerleigh Group provides high-quality cremation services in calm, thoughtfully designed spaces, putting care, respect, and choice at the heart of every farewell.MuchLoved (https://muchloved.com/)MuchLoved helps families create lasting online memorials. A place to share memories, light candles, and honour lives with love and connection.⸻⏱️ CHAPTERS0:00 Introduction2:36 What Customers Want Today6:30 Is the Environment Good?8:02 Fixing a Toxic Business8:40 The Most Challenging Part9:52 Two Years to Create Change12:40 The Value of Case Studies14:14 Focusing on What Went Well15:57 Marketing for Funeral Directors20:15 The Brains and the Heart of Marketing23:26 Managing Interruptions25:10 The Morning Huddle28:57 Personality Profiling32:32 Life Outside of Work34:31 Reflections on the Profession⸻📌 ABOUT THE PODCASTDeath: A Changing Industry explores the people, stories, and ideas shaping the future of funerals, bereavement, and remembrance.🎧 Listen on Spotify & Apple Podcasts📺 Subscribe for new episodes