With 43 years in funeral service and a deep commitment to supporting bereaved families, Don Burstow shares the personal journey that led him into the profession and the philosophy that continues to guide his work today.The conversation explores how the funeral profession is changing, from the rise of direct cremation and the decline of traditional religious funerals to what Don describes as a growing “mourning-avoidant” culture. Together they discuss the importance of slowing down to face grief, the role of community and ritual, and Don’s guiding framework for supporting families through loss: the Four R’s — realise, remember, receive, and release. ⸻🙌 OUR SPONSORSPrincipal SponsorNational Association of Funeral Directors (NAFD) (https://nafd.org.uk)A progressive and inclusive voice for the funeral profession and bereaved people across the UK, the NAFD leads with integrity, advocacy, and education.GreenAcres (https://greenacresgroup.co.uk/)With six beautiful Living Memorial Parks across the UK, GreenAcres offers families natural, uplifting places to reflect, remember, and reconnect with those they’ve lost.FuneralBranch (https://funeralbranch.com/)FuneralBranch websites help funeral directors rank higher in search, clearly present their services, accept online payments, and convert early interest into meaningful enquiries.Westerleigh Group (https://westerleighgroup.co.uk/)Westerleigh Group provides high-quality cremation services in calm, thoughtfully designed spaces, putting care, respect, and choice at the heart of every farewell.MuchLoved (https://muchloved.com/)MuchLoved helps families create lasting online memorials. A place to share memories, light candles, and honour lives with love and connection.⸻📌 ABOUT THE PODCASTDeath: A Changing Industry explores the people, stories, and ideas shaping the future of funerals, bereavement, and remembrance.