From his incredible journey as a curious 14-year-old with a Saturday job at a funeral home to leading the UK’s funeral association, Andrew Judd, CEO of the National Association of Funeral Directors (NAFD) reveals the importance of discussing death openly.

Learn about his unique experiences, including working in different cultural contexts and the impact of his dissertation on consumer behaviour in the funeral industry.

This episode offers a compelling look into the world of funeral services and the profound impact of compassionate care.