We’re joined by Michael Johansson, the founder of GASP and Better Bodies — two legendary clothing brands that helped shape the hardcore side of the fitness industry. In this episode: ⚡️ Building a global brand from nothing ⚡️ The mindset behind long-term success ⚡️ Creating culture — not chasing trends ⚡️ Lessons from decades in the game This is episode is about more than just business. It’s about building legacy and what it takes.