In this episode of the Perfect Lap Podcast, hosts Mark Jager and Mark Kilgore delve into the intricacies of sponsorships in motorsports, particularly in time attack racing. They discuss how to best define what a sponsorship can consist of, the importance of finding the right fit, and the expectations that come with these partnerships. The conversation highlights the burdens that sponsorships can impose, the value of non-monetary sponsorships, and the critical need for clear communication. The hosts also emphasize the importance of knowing when to decline a sponsorship offer that doesn't align with one's values or goals.

++++++++++Wush Automotive is a proud sponsor of The Perfect Lap Podcast. Check out Wush's line of Wush Bespoke Wheels for fully forged wheels that can be customized to your exact needs. www.wushautomotive.comhttps://www.instagram.com/wushautomotive/https://www.facebook.com/WushRacing++++++++++Want MORE Time Attack content? Follow the hosts, Jager and Kilgore, and get more Time Attack content in your life!Follow Mark Kilgore:https://www.instagram.com/mkilgore_909/https://www.youtube.com/@09_motorsportsFollow Mark Jager:https://www.instagram.com/jagerracing/https://www.youtube.com/@JagerRacing++++++++++