A radical shift in B2B online purchasing behavior is happening. 80% of B2B buyers expect the same online shopping experience they receive on the consumer side. Many point to Amazon and the "Amazon Effect" for contributing to these new standards and expectations.

So, what can manufacturers, distributors, and suppliers do about this shift? What are practical examples and strategies to create an eCommerce buying experience like Amazon? How can we plan ahead and adapt to these changes to stay ahead of the competition?

Those answers in part 2 of this podcast series.