Can using new technologies for mass personalization work against Communication Service Providers by inadvertently extending offers to the wrong customers? How can CSPs effectively practice Customer Value Management and use advanced predictive analytics to achieve the right results. In this edition of the Build for Change podcast we interview Dr. Jeriad Zoghby, Managing Director and Global Lead of Customer & Digital Analytics for Accenture, Dr. Rob Walker, Vice President Decision Management and Analytics at Pegasystems and Tom Erskine Business Line Leader for Pegasystems Communications Business.