In 2015, Adelle Archer lost her close friend and mentor to pancreatic cancer. That's when she heard about turning loved one's ashes into diamonds and created Eterneva.&nbsp; In today’s episode, Adelle recounts how a conversation about grief inspired an idea that celebrates life, how to stay committed to our business during periods of self-doubt and external disapproval, and what it’s really like to pitch on Shark Tank. Discover more: <ul><li>Listen to The Build Up by Alibaba AUS NZ on Apple Podcasts: <a href="http://apple.co/2Zhpa29" rel="noopener noreferrer" target="_blank">http://apple.co/2Zhpa29</a> - </li><li>Listen to The Build Up by Alibaba AUS NZ on Spotify: <a href="http://spoti.fi/37wQFJR" rel="noopener noreferrer" target="_blank">http://spoti.fi/37wQFJR</a> - </li><li>Learn more about Eterneva: https://eterneva.com - </li><li>Follow Eterneva on Instagram: https://www.instagram.com/eterneva/ - </li><li>Follow The Peers Project on Instagram: https://www.instagram.com/thepeersproject/ - </li></ul> <hr> See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for privacy and opt-out information.

BONUS: This Episode Is Sponsored, (Finally)

Peers2Peers powered by Shopify is an eye-level conversation started by peers, for peers. Hosted by The Peers Project’s Michelle Akhidenor, this podcast invites some of the world’s most inspiring millennial thinkers to step away from their day-to-day and get real about the ups and downs of their biggest, boldest pursuits. See acast.com/privacy for privacy and opt-out information.