Identifying something that is unconscious can be tricky. How can we even pick out a problem if we don't realize it's happening? TaChelle Lawson – president of FIG Strategy & Consulting out of Las Vegas and a diversity, equity and inclusion trainer – discusses unconscious bias: What is it? How does it affect our relationships and our marketing? And how can we address it? Here's a hint: It may not ever become a comfortable topic, but it does it easier.