S3, E11: More than 95% of the population in Laredo, Texas, is of Mexican descent, and Spanish is the dominant language. Obed Guerrero, the community and media relations director at Laredo College and former radio DJ, chatted with Peer and Simple cohost Stephanie Reyna – live at NCMPR's District 4 conference in Houston – about how to produce a successful radio spot in Spanish and in English. 

+ Listen to Laredo College's 2021 bronze Paragon-winning radio spot in English and in Spanish.