S3, E9: Elissa Kojzarek, the communications and social media manager at Elgin Community College in Illinois, never thought she'd find herself in social media: She rarely got on Facebook and used Instagram only sometimes. Now, she's leading breakout sessions on TikTok for her peers and has her eye set on hitting 1,000 followers for Elgin's account. Elissa, who is this year's NCMPR national Rising Star, talks about how she found herself in community college marketing (spoiler: the path took her through Jakarta, Indonesia) and what the future of social media just might look like.

+ Read along with Elissa, Jeff and Stephanie: "Facebook misinformation is bad enough. The metaverse will be worse." (The Washington Post)