Bill Mair of precisionpresentation.com interviewed Kate for PBLink Stories.Carter Lemon Camerons have long eschewed a traditional USP in favour of a UCP: a Unique Caring Proposition. The culture of the company is to build a long-term relationship with each customer. All very on-trend. But that practice was established long before Customer Experience was born, and has been responsible for the success of the law firm ever since.