Attention Marketers and Small Business Owners - did you know you may be missing out on learning valuable information about your web users by not having your Demographics and Interest Reports Enabled?

By just toggling one switch in Google Analytics that takes about three seconds, you can start to aggregate data on who your web users are; how old they are, what kinds of websites they like to visit, what their hobbies and interests are and more.

But it's critical to do this as soon as you have Google Analytics installed on your website as you cannot gather retroactive data.

This video shows you how to enable demographics and interest reports in Google Analytics.