Did you know that the data says in order to get conversions on your website, your visitors need to return anywhere from 3-5 times?

This means, if you think you're going to sell people products or services the first time they visit your website, you're sorely mistaken.

As a result, you need to implement many strategies to get people coming back to your website, among them, deploying Facebook Ads to people who have visited your website in the last 30, 60, 90 days.

This is also known as Facebook Remarketing, and this video shows you how to set create remarketing audiences in Facebook Ads Manager. 

Taken from a live access session of http://datadrivenacademy.org.