This is my favorite kind of Data Driven Daily Tip. I'm calling it a "Follow-up Tip."

It also encompasses my favorite thing about digital marketing.... THINGS CHANGE ALL THE TIME.

I wrote a blog a few months ago about the important difference between Facebook Ads Metrics (Website Conversion Value) and (Website Purchase Conversion Value).

Since then, Facebook has changed the way that they allow analysts and marketers to add these metrics. They've made it easier.

They've removed the "Website Conversion Value" and basically just made one metric that only accounts for the value of real purchases by default.

This video breaks down how. 

Thanks to Bennett Hardeman who found this article and wrote me directly to ask this question: Where Did Website Purchase Conversion Value Go?