Raise your hand if you know what a heatmap of your website is!

It's okay if you have no clue, that's why I'm here, friends. :)

A heatmap is a recording of a visualization of your EXACTLY where users have clicked and scrolled to most often over a certain period of time.

This video shows you how to implement a heatmap on your website, and talks a bit about how to read the data.

After all, getting the data is half the battle, but interpreting and making decisions on how to use it is the other half.