B2B Marketing Begins on LinkedIn, and to do it really well, including running targeted ads to the companies you want to win business from, or the employees you want to hire, installing the LinkedIn Pixel helps you get the frequency you need from the audience that is most interested in you and qualified to become a true lead or eventual customer.

Step 1 is to visit - https://www.linkedin.com/ad-beta/accounts

Step 2 is to click on Account Assets

Step 3 is to click on Conversions, then grab your pixel code snippet into the global header of your website.