<p>This episode of VHHA’s Patients Come First podcast features a conversation with Melissa Little, PhD, Director of the Center for Nicotine and Tobacco Research at the UVA School of Medicine. She joins us for a conversation about her work, attitudes towards smoking among Gen Z, how those trends may inform tobacco prevention efforts, and more. Send questions, comments, feedback, or guest suggestions to <a href="mailto:pcfpodcast@vhha.com">pcfpodcast@vhha.com</a> or contact us on <a href="https://x.com/VirginiaHHA">X (Twitter)</a> or <a href="https://www.instagram.com/virginiaHHA/">Instagram</a> using the #PatientsComeFirst hashtag.</p>

The Patients Come First Podcast is presented by the Virginia Hospital & Healthcare Association. Each episode will feature people in the health care community whose work is focused on enhancing patient experience, whether through direct care, medical research, or other efforts. Send questions, comments, or feedback to pcfpodcast@vhha.com or contact us on our social channels @VirginiaHHA using the hashtag #PatientsComeFirst.