AI search optimization is rewriting how buyers find businesses, and SEO alone no longer gets you in the answer. Callum Kennard, Head of Sales at ClickSlice, joins David Hill to unpack the difference between SEO, GEO, and AEO — and what it takes to get recommended by ChatGPT, Claude, and Gemini.
Most people think AI killed SEO. It didn't. SEO became the infrastructure layer underneath a much bigger system, and the businesses figuring that out right now are getting a first-mover advantage in a $750 billion market.
Three things you'll take away:
- Why SEO didn't die — it became the foundation AI search is built on
- How reviews, content, and reputation drive whether an AI names your business
- The first-mover window that's open right now, and what to do inside it
Small brands are already outranking household names like Argos and IKEA in AI recommendations. Callum explains how — and what you can do this week without a multi-year timeline or a seven-figure budget.
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ClickSlice: https://www.clickslice.co.uk/
LinkedIn: https://www.linkedin.com/in/callum-kennard/
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