The Persistent Entrepreneur
The Persistent Entrepreneur
David I Hill
Using DISC to Grow Your Real Estate Business Norman Hardman #464
39 minutes Posted Jun 30, 2026 at 10:20 am.
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he Persistent Entrepreneur Podcast with David Hill

Guest: Norman Hardeman, Hardeman Homes Team — Columbus, Georgia


In this episode, David Hill flips the script and lets top real estate agent Norman Hardeman take the wheel. Norman interviews David on one of his most powerful tools for building a real estate team: the DISC behavioral assessment. They break down each personality type, how to identify them in clients and team members, and how to adapt your communication style to close more deals and build a stronger team.

What You'll Learn:

  • What DISC is and how it differs from Myers-Briggs and StrengthsFinders
  • A breakdown of each DISC type (D, I, S, C) and their real estate applications
  • How to use DISC when hiring and placing team members in the right roles
  • How to identify a prospect's personality type within seconds of answering the phone
  • Why the wrong approach with an S or C personality can cost you a listing
  • How David uses DISC alongside John Maxwell's leadership principles
  • A live role-play of a for-sale-by-owner cold call using DISC in real time
  • Norman's firsthand experience as a high-C agent building a listing-focused business

Resources Mentioned:

  • DISC Assessment + 45-min consultation with David: davidihill.com/disc ($297)
  • GoHighLevel free 2-week trial: davidihill.com
  • Connect with David on all socials: @DavidIHill
  • All tools, webinars & AI resources: davidhill.link
  • Connect with Norman Hardeman: Hardeman Homes Team, Columbus, GA

Get your own DISC: www.davidihill.com/disc

Get 2 Week Trial of Go-High-Level https://www.gohighlevel.com/?fp_ref=david-i-hill-training25

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