If we're going to be a disciple (follower) of Jesus, we must daily deny ourselves and take up our cross (i.e. being hated by the world, being surrendered to God, and being "spent", i.e. a living sacrifice). Following is not a haphazard, sporadic, every now and then choice. It is a regular, consistent, frequent, daily choice. It is a choice a disciple makes faithfully. It is a discipline.