Organizations function on a trickle-down effect, with the top tier being the governing bodies. My belief is that it actually needs to start with the athletes and then go up the rest of the ladder. Increasing revenue and reducing employee turnover comes from an inversion - it starts with the athletes. 

Here's the thing. Sports is a business, the bottom line comes down to the revenue that you're generating. The landscape is missing a huge opportunity. Passion, purpose, and legacy start with the athletes and should be woven in to spread throughout your organization.  

In this episode, we cover: 

• The missing component
• The power of word-of-mouth marketing 
• My core belief 
• Story connects 

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