In this episode, CMA Founder & CEO, Lisa Buffo and Membership Manager, Emily Wells, dive into the annual Future of Cannabis Marketing event and discuss why it's important for cannabis marcom professionals to stay informed and engaged with the industry's evolving landscape. We'll cover the various sessions offered at the event, including bundtender-centric marketing, experiential marketing, customer data ownership, sustainable packaging, and a surprise topic. Additionally, we'll preview what's to come for Cannabis Marketing Association in 2023 including our in-person Cannabis Marketing Summit, awards, and member programming. Visit our website to buy tickets, apply for a sponsored ticket, and learn more about sponsorship opportunities. The Early Bird special ends on January 30th at https://thecannabismarketingassociation.com/summits/future-of-cannabis-marketing-2023/  Connect with the speakers:Johnathan McFarlane, Senior Director of Marketing, Roll ProsKatherine Wolf, Chief Marketing and Operations Officer, Malek's Premium CannabisNaima Abdi, Digital Marketing Strategist, Above The FrayMichael Diaz-Rivera, Business Owner, Better Days DeliveryElizabeth Corbett, Vice President of Sales, AE Global Establishing a Mission-Specific Brand with Corvain Cooper: https://thecannabismarketingassociation.com/podcast/episode-12-from-life-without-parole-to-establishing-a-mission-specific-brand/ From Prison to Brand Ambassador, Cannabis Marketing Summit 2022 Keynote with Corvain Cooper: https://thecannabismarketingassociation.com/podcast/episode-34-from-prison-to-brand-ambassador-fireside-chat-with-corvain-cooper/