One of the most important things for cannabis brands to do is create an amazing product. But what about the ideal buyer persona? 
 
How does the consumer ultimately have a positive experience with your brand and make the decision to buy? 
 
This podcast talks about how cannabis retailers collect information on their users through point-of-sale data collection, follow-up marketing emails, and in-store promotions. Rick and Lisa also touch on how databases have evolved through online customer reviews and in-person testing of products so that customers could make well-informed decisions as they shop for their favorite cannabis products. 
 
Cannabis Marketing Association: <a href='https://thecannabismarketingassociation.com/'>CMA Website</a> 
Contact us: <a href='mailto:info@marketingcannabis.org'>info@marketingcannabis.org</a> 
Instagram: <a href='https://www.instagram.com/cannamarketing/'>CMA Instagram</a> 
Facebook: <a href='https://web.facebook.com/CannaMarketingAssociation'>CMA Facebook</a> 
Twitter: <a href='https://twitter.com/cannamarketing'>CMA Twitter</a> 
Linkedin: <a href='https://www.linkedin.com/company/cannabis-marketing-association/'>CMA LinkedIn</a> 
Rick's LinkedIn: <a href='https://www.linkedin.com/in/rickbashkoff/'>Rick's LinkedIn</a> 
Lucid Green: <a href='https://www.lucidgreen.io/'>Lucid Green Website</a>

Ep. 36 - How to Leverage Emotion in Cannabis Marketing

The Cannabis Marketing Association presents their brand new podcast, Party Like a Marketer! Founder and CEO of CMA Lisa Buffo interviews marketing professionals across the cannabis industry and gets their insights on the industry and how marketing plays a role in it.