<p>For Tom Brady, preparation is key. In this episode of Partners In Time, the 7-time Super Bowl champion and 5-time Super Bowl MVP shares his keys to success, what the sport of football means to him and how he deals with the pressure that stems from constant, high expectations. IWC CEO Chris Grainger-Herr and Brady discuss the 2021 NFL season, the connection between military strategies and football as well as how Brady’s enthusiasm for IWC watches originated. If you want to know what the hardest thing about being a NFL player is, make sure to tune in to this episode. </p>
<p>Make sure to follow us on Instagram to find out more about IWC and the people behind the brand: <a href="https://www.instagram.com/iwcwatches/">https://www.instagram.com/iwcwatches/</a></p>

Time is precious, so let’s make it count! In our podcast Partners In Time presented by IWC we are meeting inspiring people like our customers, watch enthusiasts and friends of the brand from all over the world. People who stepped out of their comfort zone and challenged themselves. They all have something in common and have a clear vision – a dream. Christoph Grainger-Herr, CEO of IWC Schaffhausen is going to talk to various personalities from top-ranking athletes, outstanding architects to content creators, only to find out how they are capable of achieving their goals and fulfilling their visions. We are going to meet people who are responsible for the creation of new icons to discover the secret behind the beauty of IWC is. Moreover, representatives of IWC will be heard, allowing us to understand the secret of the brand, its heritage and its watches. The story from IWC started over 150 years ago and is still being written today. Partners in Time - every Friday. Find us wherever you get your podcasts! Make sure to subscribe to the podcast and to not miss an upcoming episode.

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