Caleb O’Dowd is a copywriter. He grew up in Ireland and, at 16, dropped out of school and became a carpenter. How does someone go from being a carpenter to an expert in copywriting and direct selling? Through fearlessness and persistence, Caleb became a protege of Gary Halbert. For years they worked together on marketing campaigns. Caleb talks about his journey to copywriting and entrepreneurship, the fundamentals of selling, and the impact of the changing state of media. Getting into training horses as a teenager

Leaving school at 16 and what led to him turning things around

Going from carpentry to copywriting

What copywriting is and how Caleb found his mentor

Annoying Gary Helbert until he agreed to work with him

The experience of learning with Gary Halbert

That understanding the fundamentals of how to sell is non-transferable to all the different channels and platforms

The uniqueness of selling through newspaper ads

Some of the notable newspaper ads Gary did

The art of selling and persuasion

Finding the problem your product will solve

The changing state of media

That the fundamentals of selling work across all media

Moving from writing to being a teacher and his teaching philosophy and approach