Parent Driven Development
Parent Driven Development
Parent Driven Development
018: Designing Apps/Digital Products for Parents with Anne Halsall and Sara Mauskopf of Winnie
35 minutes Posted Dec 5, 2018 at 10:00 am.
Welcome, Anne Halsall and Sara Mauskopf!
Coming Up With Winnie: Providing Local Information for People With Children
Content Moderation and Quality
Gathering Information
Monetization
Building an App For and Around Parenting
How do you have time to be a parent AND work a full-time J-O-B?!?!
Winnie's Childcare Discovery Platform
Holy Crap! Kids and Parents Exist in San Francisco?!
Topic Channels
Favorite Parts of Being a Parent and a Founder
Genius / Fail Moments
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Show notes
Parent Driven Development
Episode 018: Designing Apps/Digital Products for Parents
00:24 Welcome, Anne Halsall and Sara Mauskopf!
Anne is the co-founder & head of product of at Winnie. Sara is the CEO.
Great app to use for travel!
Gives parents child-friendly reccomendations for activities, places to eat, things to see.
Winnie is a crowdsourced platform similar to Yelp or Quora where you can both ask questions or give advice.
You can post under a pseudonym or anonymously in a community that is very well monitored and moderated.
Grew organically from private beta testing. The community would add members: friends and family.
Winnie is venture-backed.
It's very important to keep the app free and accessible to all.
Parents are wonderful participants and well-behaved to boot.
Content that could be considered harmful is not distributed.
Family-friendly workplace.
Kids give you motivation.
Attitudes towards parents are changing.
Links to the Licensing Database to make sure that places are legit.
Childcare providers aren't necessarily web marking gurus -- many do not have sweet websites or the time/budget to create them.
Rage-driven Development.
Connecting parents based on special interests.
Mandy: Her daughter reffered to Hillary Clinton as Harley Quinn (#Fail)
Jess: Comparing voting to choosing between chocolate cake and ice cream (#Genius)
Allison: Suggesting her toddler to "stop and think." (#Genius)
Sara: Her daughter needs to cut back on the watching of Daniel Tiger after renaming her sister after the sister on the show! (#Fail)
Anne: Her 4-year-old confused "voting day" with "boating day" and broke his heart. (#Fail)
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Panel
Chris Sexton
Mandy Moore
Josh Puetz
Jess Szmajda
Allison McMillan