The Paradigm Playbook podcast hosts, Dave Kozak and Steve Cook, are discussing how to build a business to sell. They suggest that businesses that are too reliant on their owners are not attractive to buyers, who want a business that generates income and has longevity. To make a business more attractive to buyers, they recommend having systems and processes in place that any employee can step in and operate, allowing the owner to take time off. They also suggest that having both an equity investor and an operational investor interested in purchasing the business can make it more valuable.

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