Today we discuss:  When everyone else Zigs, Zag!Our inspiration comes from Zag, The #1 Strategy of High-Performance Brands, a Whiteboard Overview by Marty Neumeier.When focus is paired with differentiation, supported by a trend, and surrounded by compelling communication, you have the basic ingredients of a ZAG. Follow us: <a href='https://www.ParadigmPlaybook.com'>Paradigm Playbook</a> <a href='https://www.instagram.com/paradigm_playbook/'>Instagram</a> <a href='https://www.facebook.com/paradigmplaybook/'>Facebook</a> <a href='https://www.youtube.com/channel/UCPXwwJljHjkIBJQhfFm-0Ow'>YouTube</a>

Play by the Rules | Ep 11

Welcome to Paradigm Playbook—the one company dedicated to teaching you the practices and habits of successful sports businesses. We aim to help motivated entrepreneurs merge their passion for sports with the mission of optimizing their business.