Most contractors assume the sale is dead after two ignored messages. The data says otherwise, and the money you're leaving on the table is staggering.Ryan Fenn, founder of CHIIRP, has analyzed massive volumes of real customer conversations to find out what actually gets replies, what kills deals, and what the best follow-up systems do differently. In this episode, we break it all down into the three elements that matter most: words, cadence, and channel.