What does it really mean for tennis to be fair? In this episode of Oxford Brookes Unscripted, Dr Rocco Porreca, Senior Lecturer in Marketing at Oxford Brookes University, explores the ethical challenges facing modern tennis. Drawing on his experience in the sports industry and his forthcoming book, The Ethics of Tennis, Rocco examines equal pay, sponsorship, governance, match-fixing, doping, accessibility and environmental sustainability. From the high costs of developing a professional player to the short lifespan of tennis balls and the carbon footprint of global tournament travel, this conversation looks beyond the spectacle of elite sport to ask who benefits, who is excluded and who gets to make the rules. Rocco also considers whether tennis can grow while preserving its values, and whether a truly ethical model of professional tennis is possible.