In this episode, we dive into Dr Jackie Clarke and Dr David Bowen's recent and award winning (Winner of the Elsevier Award for Best Paper Award, Journal of Destination Marketing & Management.) paper on repeat tourists and the formation of familiar places. We'll explore the concepts of conversion, inheritance, and discovery in destination marketing, revealing how repeat visits shape our travel experiences. Join us for a fascinating discussion on the dynamics of tourism and the creation of cherished travel destinations. With special thanks to The British Academy and Leverhulme Trust for supporting this research study through the Small Research Grant Scheme. You can explore Jackie’s wider work on her staff profile: https://www.brookes.ac.uk/profiles/staff/jackie-clarke