Dr Giulia Rossetti is a Lecturer in Events Management in the Business School, Oxford Brookes University. She teaches modules related to events, festivals, and marketing at Undergraduate and Postgraduate levels. Giulia's areas of expertise are: understanding festival and event experiences using cultural sociology and serious leisure theories; festival socio-cultural impacts; and the educational value of festivals and events. Her PhD at the Technological University Dublin explored cultural capital development at literary festivals in Ireland and in Italy (URL: https://arrow.tudublin.ie/tourdoc/32/).