Own Your Business
Own Your Business
Sam Jacobson with Ideaction
You're Talking to AI the Wrong Way
29 minutes Posted Aug 17, 2026 at 11:00 am.
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29:51
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Show notes

Most people ask AI to solve the problem they think they have, without ever stopping to check if it's the right problem in the first place.

In this episode, Sam and Katy explain what makes a question work well with AI, and why the four words they use more than any other change the entire quality of the answer.

You'll learn:

  • Why narrow, one-shot questions produce flat, forgettable answers

  • How to use AI as a brainstorm partner instead of an order taker

  • What asking for a sample first changes about the final result

  • The two words that turn a first-response into something worth using