Kris and Jeff Bull unravel the complex story behind the legendary carmaker’s rise, decades long fall, and controversial rebranding efforts. Jeff, a branding and marketing veteran with years of experience working with high-profile brands, offers his sharp insights on how Jaguar lost its way—and what it might take to claw its way back.Support this show:https://www.overcrestproductions.com/driversclub--- Support this podcast: https://podcasters.spotify.com/pod/show/overcrest/support