Beth Storz, President of Ideas To Go, joins colleague and co-author Adam Hansen on Episode 2 of the Outsmart Your Instincts Podcast. Listen as they discuss examples of—and define—Availability Bias and provide techniques to overcoming it during innovation. Availability Bias: how our minds retrieve information from the most recent memories first. Along with the most recent events, emotionally charged memories are also easily retrieved. In other words, what’s available is what’s easy to recall. Be sure to subscribe to stay up to date on everything Cognitive Biases and innovation!

Episode 03: The Curse of Knowledge

In the Outsmart Your Instincts Podcast, host Adam Hansen explores what’s going on—under the radar—with non-conscious instincts (aka Cognitive Biases) that trip up innovation, and points towards some effective ways around them. He talks to some of the best and brightest in the world of innovation to explore how Cognitive Biases affect our work, and how we can all learn a new way to think.