Anand Deshpande has navigated Persistent over the past three decades through different cycles of disruptions and existential crises. He’s an outlier for many reasons. And creating a software product focused company when everyone around was busy building immensely lucrative software outsourcing business in the 90s, isn’t the only reason. Over the years, Anand has built Persistent into a well-oiled machine that continues to survive and keep its focus intact, sometimes doggedly.