Pencils and Pistons
Pencils and Pistons
Rashmeet Kaur
Outliers : Global Supply Chain Communications Expert and Industry Connector
36 minutes Posted Jan 30, 2022 at 12:06 pm.
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Rachael White brings over three decades of specialised expertise in global cargo supply chains, encompassing shipping, logistics, ports, and land transport sectors. As a multifaceted professional, she has excelled as a writer, editor, conference producer, event emcee, moderator, industry influencer, and ambassador.

Through her company, Next Level Information, Rachael provides comprehensive support to corporates, NGOs, event organizers, and institutional clients, helping them navigate complex industry trends and develop effective strategic positioning. Her service offerings include:

  • Branding, messaging, and reputation management
  • Market trends analysis and thought leadership development
  • Specialized marketing and media services
  • Network building through live and virtual events, association management, direct introductions, and social media engagement
  • Executive content creation including ghostwriting, speech writing, white papers, case studies, research reports, digital content, and press materials
  • Professional emcee and conference moderation services

Rachael's extensive background as a journalist, editor, conference organizer, and trade association manager has given her unique insights into industry leadership thinking and emerging trends. She has conducted interviews with executives worldwide and chaired or emceed hundreds of logistics, transport, and port events across the globe. This deep industry knowledge, combined with her understanding of digital communication strategies, enables her to position clients effectively as thought leaders in their fields.

Her professional experience includes serving as Secretary General to the Port Equipment Manufacturers Association and leading the secretariat team for ICHCA International, the global cargo handling association. Rachael also co-owns the Cool Logistics conferences, newsletter, and blog, which brings together experts to analyze trends in global reefer trades and perishable distribution chains.

Rachael's specialized expertise spans container and cargo freight supply chains, digital supply chain innovation, stakeholder engagement, corporate and executive brand building, research and writing, social media strategy, and media relations. Her ability to synthesize complex macro and micro trends makes her an invaluable resource for organizations looking to enhance their market positioning and strategic direction in the global supply chain sector.