Get free access to the full course + companion workbook:https://masterclass.outboundsquad.com/91% of buyers believe salespeople don't understand what they do, what they care about, or what their company does. That's not a cold email or cold calling problem. That's a messaging problem.In this episode, I break down the exact messaging framework we use with every Outbound Squad client to fix this. You'll learn:1) Why "pitching" in cold emails reduces reply rates by up to 57%2) The "push" vs. "pull" method and why most reps do it backwards3) The 4 components of messaging that resonates: Priorities, Current Solutions, Problems, and AspirationsThis is one module from the Outbound Masterclass, a free 15-module course covering the full methodology we've used to train 20,000+ reps at companies like Shopify, Gong, Zoom, Rippling, and more.Get free access to the full course + companion workbook:https://masterclass.outboundsquad.com/The companion workbook includes every framework, template, and AI prompt from the course so you can implement what you learn immediately.💡 ABOUT OUTBOUND SQUADWe help B2B sales teams build pipeline through outbound. We've trained 20,000+ reps at 250+ companies including Shopify, Gong, Zoom, Rippling, and iHeartMedia.👋 CONNECT WITH MELinkedIn: https://www.linkedin.com/in/jasondbay/Website: https://outboundsquad.comPodcast: https://open.spotify.com/show/3M48nC6r29rITjQ1wFccdN