In this episode, Jason shares how to leverage customer stories to build credibility and engage buyers effectively during cold calls.

Check out the show notes, more free content, and get coaching at https://outboundsquad.com

[PipeGen Live] Outbound in 2025: What’s new, what’s dead, and what will never go out of style

This sales podcast is for B2B reps and sales teams who want to turn complete strangers into paying customers. Join me (you can call me JBay) as I interview sales experts, leaders, and top-performing reps to learn the stories, secrets, and skills of the world’s most successful sales professionals.